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Net Watch Article - Search Engines 1

What's New on the Web? Well, one of the disturbing new developments on the web is the increasing practice of search engines requiring payment to be listed in their indexes.  When we started working on the web, we saw the internet as a means for the "little guy" to compete with the "big boys."  Now it seems that the old rule of "those with the biggest budgets win," may just prevail again.  What can the "little guy" do to compete?

There is hope.  Web site owners need to all realize one thing,  "If you don't tell them you are there, they will never know."  Just like companies advertise by sending direct mail, running radio ads, TV ads, and  print ads, web site owners need to "advertise" to the internet.  Just having a web page is not advertising any more than producing a spring catalog is advertising. It does not become advertising or marketing, until you take it out of the storeroom and get it into the hands of potential clients and customers. 

Even with the current trend of having to "buy" placement in search engines, you can benefit by having your site marketed to the vast majority of the "free" engines and lists, and when appropriate, paying the fees for really important engines.  Once in our software, we automate the sending of your pages to several thousands of lists and search engines.  The average client sees their site traffic double and triple within twelve months of marketing.  That translates into: more clients, more orders, more internet cash flow.

There is more to having a successful site than just sending your site to the search engines.  Your site's content needs to be relevant, coherent, and needs to match your desired market.  We can help you bring all the pieces together, and help you compete with the "Big Boys."  If you would like to talk to us regarding ways to improve your sites exposure, please contact us at 1-843-835-5624, or just click here to send us an email.

This is what Dog River Design can do for your web site.

• Develop Relevant Content for your site to get the best possible placement in the search engines

• Create focused marketing information for each page of your site to give you more ability to target specific markets

• Send your site to thousands of search engines and lists

• Track the results over time with detailed statistical reports