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Net Watch Article - Content is King p1

Have we mentioned before that “Content is King?” Of course we have! I’ve talked to several potential new clients and current clients about how to bring more traffic to their web site. Everyone I talk to seems to want the “quick fix.” You can have the “quick fix.” The question is, will it last? Driving high numbers to your web site is really not that hard. The difficulty comes when you are trying to get customers, not just “unique visitors.” What is more important: 10,000 unique visitors with no sales, or 1,000 visitors with sales. I’m sure you all have gotten the spam email, someone guaranteeing “top placement” in the search engines and millions of “hits.” Once they take your money, where is the guarantee, and who is to say that the “hits” you are getting are the ones you want?

So what is the real answer to attracting the visitors you want? Developing a successful site takes time and a lot of communication. The bottleneck, without exception, we experience developing web sites is the limited input and efforts from our clients. We want your site to be successful, and we need your input and ideas so that your web site becomes an extension of your business’ personality, why people already do business with you. This is why we continue to say that “Content is King.” Not only do search engines base a good deal of their indexing on the physical content in your site, it is from the content on your site that your potential customers will gain a perspective of who you are and how you do business.

When building your site, you need to think like a customer. Whenever I make a major purchase, I care more about the people I’m dealing with than the bottom line price of the purchase. How does it help me to save money if there is nothing but air standing behind the product. You need to convey a sense of value above and beyond just the “good deal” you have listed on your site.

This ends part one of this article. In part two, we will look at some simple ways to improve your site’s content to help capture the visitors your business is looking for. In the mean time, if you’d like to talk to us about your site and generating more meaningful traffic, please give us a call at 1-843-835-5624.