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Article -
Saturn of North Charleston
In contrast with our last article we will be
sharing one of our BEST customer service experiences with you
this month. We are sharing this information from the perspective
of how to run a business, satisfy customers and thereby have
repeat business from satisfied customers.
During our efforts to purchase a new vehicle we
spoke with an acquaintance regarding the bad experiences we had at
both Hoover Dodge and Kia. She immediately asked us if we had
considered a Saturn as she currently leases a Saturn and couldn’t
say enough good about the vehicle and service provided. We had not
even considered a Saturn as Rick thought they were the ugliest cars
on the road and I hate square cars and wasn’t familiar with the
Saturn name. We decided to give them a shot and we’re so glad we
did!
We highly recommend Saturn of North Charleston to
anyone in the market for a new car!

From our first meeting with them we have been
impressed and delighted with their service. They listened to our
needs and concerns, were never pushy, and took as much time as
necessary to help us with our purchase. They didn’t over-hype or
push to make a sale, they were very matter of fact about their
vehicles and services. They mentioned that our expectations were
high but they would see what they could do to make us happy. There
was no haggling and more importantly there were no obvious
overcharges (compared with Kia where they were charging $1300 for
mudflaps and pinstripes).
After discussions with our salesman and sales
manager we were able to reach a fair deal for a brand new Saturn Vue.
However, due to our previous bad experiences with car purchases, we
requested the opportunity to take a Saturn Vue home overnight to
ensure our final decision so as to avoid buyers remorse (which we
had had on more than one occasion to date). We did not want to have
buyers remorse this time – especially since we were purchasing a new
vehicle rather than a second hand one. Not only did they graciously
allow us to take a Saturn Vue home for the night, it was a brand new
vehicle with less than 100 miles on it.
By the next morning we had decided it was
definitely something we were interested in purchasing so we went and
signed the paperwork.
Not only did we receive great customer service
during the purchase, but we have continued to receive outstanding
customer service since the purchase. Our experiences to date with
other car dealerships are quite the opposite. We have received
telephone calls to make sure we were happy with our purchase and to
find out whether we had any questions relating to our vehicle. We’ve
received surveys allowing us to answer very specific questions to
assist them in bettering customer service as well as allowing us to
voice concerns or comments. We have also received brochures with
lists of available additions to the vehicle.
We recently had our first scheduled maintenance
of our Saturn Vue. Rick took it in to the Saturn Service Center in
North Charleston. He was offered doughnuts, fruit and coffee while
he waited in their comfortable waiting room while watching
television and being able to browse through magazines. In our
opinion they went above and beyond the call of duty during this
visit, as they did the regular maintenance (ie oil change, chassy
lube etc) as well as washing and vacuuming the car so it felt like a
new car again when we got it back.
Maybe Rick and I are unique in the fact that we
maintain loyalty to a particular store, but we do. When we are
treated well, we remember it and highly recommend it to friends,
family and even our clients. When we are treated poorly, we remember
that too and are less likely to ever go back or refer others.
Saturn of North Charleston met and exceeded our
expectations with regard to Customer Service and we are therefore
pleased to recommend them to anyone in the market for a new vehicle! |