Content Creation

A marketing plan and/or website is only as good as the content it contains; so many business spend way too much on aesthetics and not nearly enough on substance. Whether you need written content, video content, or photographic content, we can provide cost effective solutions for your business. One of my most successful ventures has been proven out by me personally. As owner of Dog River Design, LLC, I was challenged some 9 years ago to help a client engage social media for his business. The best way to learn is to do. So that’s exactly what I did. I started with nothing, and have grown to be a fixture in the sporting industry, specifically in the high powered air rifle industry - all through the use of social media and creative content creation. We now create content for companies all over the world in this niche and it has received global recognition. The skills learned here easily transfer into a wide range of markets. Whether you have something to sell, be it product or service, we can help design a multi-layered marketing package to reach your intended market, leveraging all the relevant options at our disposal to see you succeed.

Written Content - It’s another one of those things people always ask us for. They want to “blog” on their site. The truth is that it takes a LOT of work to create a regular blog. As a regular blogger, I know exactly how much work it takes. A blog can be VERY effective both in attracting new customers, as well as connecting regularly with existing customers. Done right, it can be very, very useful. Done wrong, it can reflect poorly on your business. We can help you find your groove in creating good content for your business. Or, if you prefer, we can even work with you and create the content for you. In either case, creating that regular communication with your customer base does not have to be something “unattainable.”

Video Content - If you have any question about the effectiveness of web based video production, just look at the huge success of YouTube and Vimeo. Sure there are a lot of cat videos, but there are also thousands of very useful, content-rich videos that businesses use to gain and retain customers. We have extensive experience in this space and can use all of that experience to help you make the most of YouTube and Vimeo as tools to grow your business. Beyond Web Based Video Content, we can also create content suitable for broadcast advertising. We often produce side by side (web and broadcast footage) to make the most of the time spent “on the set.”